STAGE 1: DESIGN 

We apply our Soul Marketing methodology to any of the elements in this initial design stage. We help you create fans and advocates through fresh, exciting and thoughtful experiences. Our expertise is working with you to envision and map out a cohesive plan across any combination of these disciplines:

  • Campaign Ideation | It begins with a central concept or theme that should make sense to your marketing objectives, we bring that out of you with our own flare.

  • Content Strategy | What you say to your audiences matter, we can help with how you craft those messages for higher retention.

  • Training Strategy | How you deliver content influences how it gets consumed and it’s impact, we can help optimize that process.

  • Event Architecture | Creating a framework for consistency across your content, training, people, show floor, swag and experiences sounds simple, but it’s not. We do this.

  • Experiential Design | Face-to-face opportunities with your customers are critical to growing fans and advocates, this is where we shine.

This is the ideation phase and by our name alone, you can tell this is our playground.

STAGE 2: DEVELOP 

Project management is our jam – we have experience handling everything from complex enterprise level global events to spontaneous small-scale missions. Responsibilities we can take off your plate include coordination across suppliers and partners, marketing or event logistics, creating training or marketing content, executive summaries and status reports, tracking budgets, or hosting regular meetings with key stakeholders involved in a project. Our goal is to handle jobs like this so you can focus on the other thousand things you have going on.

There are two core reasons a marketing project can miss the mark – faults in the plan, or faults in the execution. It’s not ‘wrong’ as much as it tends to be about oversights or miscommunication across the multitude of people it takes to make things happen. Our objective in this stage is to be that consistent operator at the center of the broken telephone game. An additional bonus to working with NMI at this stage is that we’ll perform our own Soul Marketing analysis of the plan to identify any potential gaps and make recommendations to increase your executional success. This is not an exercise in spending more, it’s about working smarter with the funds available.

Once the concept has been baked, we can project manage and support the moving parts to keep things on track and the momentum going.

STAGE 3: DIRECT 

Execution mode! We love it when a plan comes together.

It’s the last mile, you’re spinning too many plates and feeling overwhelmed. The stress is mounting and you’re wondering how this is going to come together. If you’re at this stage now, don’t even read further just call us!

In our industry it’s rare that a plan remains the same from start to finish and there seems to be a hockey-stick effect to changes during that timeline. It’s normal for any project to get silly towards the end, the plan must adapt for predictable or (mostly) unpredictable reasons. While we’ve learned to expect the unexpected during this stage, including NMI from start to finish on a project helps to maintain consistency and keeping to the core objectives of the plan even with last minute changes. With over 20 years of executional experience (that means the highs, the lows, overcoming adversity and general craziness)- we are equipped to bring a sense of calm, provide perspective and raise your confidence as we help take things to the finish line.

Combat Robot

STAGE 1

DESIGN

This is the idea phase. (And from our name alone you can tell this is our playground!)

During this stage, we'll be working with you to envision and map out a cohesive plan across any combination of these disciplines:

  • Campaign Ideation  |  It starts with a central concept or theme that gels with your marketing objectives. We collaborate with you to draw out your own creative flare.

  • Content Strategy  |  What you say to your audiences matters. We can help with how you craft those clear messages, landing higher retention.

  • Training Strategy  |  How you deliver content influences how it gets consumed and its impact. We can help optimize that process.

  • Event Architecture  |  Creating a framework for consistency across your content, show floor, people, training, swag and experiences sounds simple, but it’s not. We got you covered here.

  • Experiential Design  |  Face-to-face opportunities with your customers are critical to growing fans and advocates. This is where we'll help you shine.

Riding

STAGE 2

DEVELOP

Once the concept's baked, we can also project-manage, support the moving parts, & keep things on track.

Project management is our jam – we have experience handling everything from complex enterprise level global events to spontaneous small-scale missions.

 

Responsibilities we can take off your plate include:

  • Coordination across suppliers and partners

  • Event logistics

  • Creating marketing content

  • Creating training content

  • Executive summaries and status reports

  • Tracking budgets

  • Hosting regular meetings with key stakeholders

In project planning & execution, oversights or miscommunications can make a great idea fall flat. We can be that consistent operator at the center of the large, broken telephone game, sparing you unnecessary frustrations.

 

An additional bonus to working with NMI at this stage is that we’ll perform our own Soul Marketing analysis of your existing marketing plan, identify any potential gaps, and make recommendations to increase your success in execution. (This is about working smarter with the funds available.)

Illustration of Woman

STAGE 3

DIRECT

Execution mode. We love pulling a plan together! Keepin' it calm and cool down to the wire.

It’s the last mile of a project, it's easy to feel overwhelmed. You’re spinning many plates, the stress is mounting and you’re wondering how all the pieces are going to come together. (...If you’re at this stage now, stop reading; call us!)

We've learned to expect the unexpected during the execution stage. In our industry, it’s rare that a plan remains the same from start to finish. Changes tend to follow a hockey-stick effect. And towards the end, the plan must adapt to predictable or unpredictable triggers.

With over 20 years of executional experience - that means the highs, the lows, overcoming adversity and general craziness - we are equipped to bring a sense of calm, provide perspective, and raise your confidence as we help take things to the finish line.

SOUL MARKETING AGENCY

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